Privacy policy
Last updated: 7 December 2025
Sanoire operates this online store and website, including all related information, content, features, tools, products and services, in order to provide you with a curated shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern in relation to the collection, processing and disclosure of your personal information.
By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect or Process
“Personal information” means information that identifies you or can reasonably be linked to you. It does not include anonymised information or data that has been de-identified so that it can no longer reasonably be linked to you.
Depending on how you interact with the Services, where you live and what the law allows, we may collect or process the following categories of personal information (including inferences drawn from them):
- Contact details – such as your name, billing address, shipping address, email address and telephone number.
- Financial information – such as payment card details, payment method, transaction details and payment confirmation. (These are processed securely by our payment providers; we do not store full card numbers.)
- Account information – such as your username, password, preferences and settings.
- Transaction information – such as products you view, add to your basket or wishlist, purchase, return, exchange or cancel, and your order history.
- Communications with us – such as information you include when you contact us with enquiries, reviews or support requests.
- Device information – such as information about your device, browser, IP address and other unique identifiers.
- Usage information – such as how you browse and interact with the Services, including pages viewed, links clicked and time spent.
2. Personal Information Sources
We may collect personal information from:
- Directly from you – when you create an account, place an order, contact us, sign up to marketing, or otherwise provide information.
- Automatically through the Services – for example via your browser or device, and through cookies and similar technologies.
- Our service providers – when they collect or process personal information on our behalf (e.g. hosting, payments, analytics, fulfilment).
- Our partners or other third parties – such as advertising or analytics partners, where permitted by law.
3. How We Use Your Personal Information
Depending on how you interact with the Services, we may use your personal information for the following purposes:
a) Provide, Tailor and Improve the Services
We use your personal information to:
- Provide and operate the Services
- Process your orders and payments
- Arrange shipping, returns and exchanges
- Create and manage your account
- Remember your preferences and items of interest
- Show you product recommendations and a more personalised shopping experience
- Maintain and improve the functionality and performance of the Services
b) Marketing and Advertising
We may use your personal information to:
- Send you marketing and promotional communications (where permitted) by email, SMS or post
- Show you online adverts for Sanoire products and services on our site and on other websites or platforms, including based on your past activity
You can opt out of marketing communications at any time (see “Your Rights and Choices” below).
c) Security and Fraud Prevention
We use personal information to:
- Authenticate your account
- Provide a secure shopping and payment experience
- Detect, investigate and prevent fraudulent, illegal or malicious activity
- Protect the safety, rights and property of our customers, our business and the public
d) Communicating with You
We use your personal information to:
- Provide customer support and respond to your enquiries
- Send you important service messages (e.g. order confirmations, shipping updates, changes to policies)
- e) Legal and Compliance
We may use your personal information to:
- Comply with applicable laws and regulatory obligations
- Respond to lawful requests from law enforcement or authorities
- Establish, exercise or defend legal claims
- Enforce our Terms of Service or other policies
4. How We Disclose Personal Information
We may share your personal information with third parties in the following circumstances, always subject to this Privacy Policy and applicable law:
- With Shopify and our service providers – for example providers of IT services, hosting, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
- With business and marketing partners – to help us provide marketing services and personalised advertising. These partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to opt out of certain sharing for targeted advertising (see “Your Rights and Choices”).
- With third parties where you direct us to – for example to deliver products, or when you use social media widgets or third-party login options.
- Within our group – with our affiliates or within our corporate structure if applicable.
- In connection with a business transaction – such as a merger, acquisition, restructuring or insolvency event.
- For legal and safety reasons – including to comply with legal obligations, respond to lawful requests, enforce our terms, or protect our rights, property and safety, or that of our customers or others.
We do not sell your personal information in the common sense of the word.
5. Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide, secure and improve the platform for merchants and customers.
Information you submit through the Services will be transmitted to and processed by Shopify and certain third parties, which may be located in countries other than your own.
Shopify may also use information about your interactions with our store, other merchants and Shopify itself to provide enhanced features and services. In those cases, Shopify is responsible for that processing and for handling any related privacy rights.
To learn more about how Shopify uses your personal information, and to exercise rights directly with Shopify, please visit:
https://privacy.shopify.com/en
6. Third-Party Websites and Links
The Services may contain links to third-party websites or platforms. These are provided for convenience only. We are not responsible for the privacy, security, content or practices of such third parties.
If you follow any third-party links, you should review the relevant privacy policies and terms before providing personal information.
7. Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below so we can delete it.
8. Security and Retention
We use reasonable technical and organisational measures to protect personal information. However, no security measures are perfect, and we cannot guarantee absolute security.
Information sent over the internet may not always be secure while in transit, so you should avoid using unsecure channels to send sensitive information.
We retain personal information for as long as necessary to:
- Provide the Services and fulfil your orders
- Maintain your account (if applicable)
- Comply with legal obligations
- Resolve disputes and enforce our agreements
Retention periods vary depending on the type of data and the purposes for which we process it.
9. Your Rights and Choices
Depending on where you live and subject to legal conditions, you may have some or all of the following rights in relation to your personal information:
- Right of access / to know – to request confirmation and a copy of personal information we hold about you.
- Right to deletion – to request that we delete certain personal information.
- Right to correction – to request that inaccurate or incomplete personal information is corrected.
- Right to portability – to receive certain personal information in a structured, commonly used format and/or ask us to transfer it to a third party.
- Right to object / restrict processing – in certain circumstances, to object to or request restriction of our processing.
- Right to withdraw consent – where we process personal information on the basis of your consent, you may withdraw this at any time (this will not affect the lawfulness of processing before withdrawal).
Marketing Preferences
You may opt out of marketing emails at any time by using the “unsubscribe” link in our emails. We may still send you non-marketing communications (e.g. order updates).
Targeted Advertising and “Sale” / “Sharing” of Data
Depending on where you live, you may have the right to opt out of certain types of sharing for targeted advertising. Some of these rights can be exercised via browser-based tools or through Shopify’s privacy portal:
https://privacy.shopify.com/en
We may need to verify your identity before responding to certain requests. You may also be able to appoint an authorised agent to act on your behalf, where permitted by law.
We will not discriminate against you for exercising any of your privacy rights.
10. UK and EEA Residents – Additional Rights
If you are located in the United Kingdom or the European Economic Area (EEA), you have additional rights under applicable data protection laws, including:
- the right to object to certain processing (including direct marketing);
- the right to request restriction of processing in certain circumstances;
- the right to lodge a complaint with your local data protection authority.
For UK customers, this is the Information Commissioner’s Office (ICO):
https://ico.org.uk
11. International Transfers
We may transfer, store and process your personal information outside the country where you live, including to countries that may not provide the same level of data protection as your home country.
Where we transfer personal information from the UK or EEA to countries not deemed to provide an adequate level of protection, we will use appropriate safeguards such as the European Commission’s Standard Contractual Clauses or equivalent UK mechanisms.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for legal, regulatory or operational reasons.
When we make changes, we will update the “Last updated” date at the top of this page and, where required by law, provide additional notice.
13. Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise your rights, you can contact us at:
Sanoire
114, Chase Road
London
HA8 5DL
United Kingdom
For the purposes of applicable data protection laws, Sanoire is the data controller of your personal information in connection with the Services.